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Tag Archives: Retention Programs

Business executives in a strategic meeting in a modern office, representing leadership a company wants to reward and retain



Executive Benefits: The Short Answer


Executive benefits are selective compensation arrangements for the small group of people whose departure would genuinely cost a company money. Because they sit outside the qualified-plan rules, an employer can offer them to one person or a chosen few, in whatever amount it chooses, with none of the nondiscrimination testing that governs a 401(k).



  • The problem they solve. Qualified plans cap out. For 2026 an elective deferral stops at $24,500 and only the first $360,000 of pay may be counted at all (IRC §402(g), §401(a)(17)), so the higher someone is paid, the smaller the share of income a qualified plan can replace.

  • Who they are for. Owners, founders, and the handful of key leaders a business cannot afford to lose — not the broad workforce.

  • What you give up. Selectivity is bought with an unsecured promise. Nonqualified benefits generally remain reachable by the employer’s creditors, and the employer’s deduction waits until the executive actually pays tax on the money (IRC §404(a)(5)).

  • Which rules apply. §409A controls when a deferral may be elected and when it may be paid; §162 governs the deductibility of bonus arrangements; §101(j) and §264 govern life-insurance funding; §457(f) replaces §409A entirely for tax-exempt employers.




What Are Executive Benefits?


Executive benefits are specially designed compensation and retirement strategies that go beyond the standard, broad-based plans every employee receives. Where a 401(k) or group insurance plan is built for the whole workforce, executive benefits are built for the small group of people who drive most of a company’s value — the owners, founders, and key leaders you cannot afford to lose. They let a business reward, retain, and retire its most important people on a selective, flexible basis that qualified plans simply do not allow.


Why Business Owners Need More Than a 401(k)


Qualified retirement plans come with strict limits. Contribution caps, nondiscrimination testing, and coverage rules are designed to spread benefits evenly across all employees — which is exactly the problem when you want to do something extra for a handful of key people. A high earner often finds that a 401(k) replaces only a fraction of their income in retirement, leaving a significant gap. Executive benefits exist to close that gap and to give owners a tool they fully control: who participates, how much, and on what terms.


Confident professional woman in a blue suit, representing the key executive talent a business owner needs to retain


The Real Problem: Keeping Your Best People


Your most valuable executives are also the most recruitable. Competitors know who they are, and a strong leader walking out the door can take clients, institutional knowledge, and momentum with them. The right executive benefit creates “golden handcuffs” — a meaningful, often vesting, financial reason for a key person to stay and keep building with you. Retention is not about paying more today; it is about designing a future reward that is hard to walk away from.


The Main Types of Executive Benefits


There is no single “best” executive benefit — the right answer depends on your entity type, your goals, and the people you are trying to reward. Here are the core strategies, each explained in depth on its own page:

















StrategyWhat it actually doesBest whenThe trade-off
Section 162 bonusCompany pays a bonus the executive uses to fund a policy he ownsYou want simplicity and the executive to own the asset outrightDeductible to you, taxable to him now, and nothing stops him leaving
REBAA bonus arrangement with a contractual right to recover contributionsYou like the bonus structure but need real retention teethMore documentation, and the recovery right has to be drafted properly
NQDC / 401(k) MirrorExecutive defers income beyond qualified limits, taxed on payoutKey earners are capped out and want to defer into lower-bracket yearsUnsecured promise, and §409A timing is unforgiving
Split dollarEmployer and executive share the cost and benefits of a policyLarge benefit wanted with limited current income to the executiveTwo rigid tax regimes, and the arrangement must be maintained for decades
Phantom stockUnits track company value, settled in cash at a future eventYou want executives to feel like owners without issuing equityCash cost at payout, ordinary income to him, and no step-up
SERPEmployer promises a defined future benefit it funds informallyOne or two irreplaceable people, employer-paid, employer-controlledThe liability sits on your balance sheet until it is paid
BOLI / COLIFunding mechanism, not a benefit — cash value informally backs a promiseYou need an asset whose growth is not taxed annually§101(j) consent must be in hand before issue, and premiums are not deductible
ESOPShares transfer to a trust for employees, creating a buyerSuccession is the goal and you want liquidity without an outside saleReal cost, real compliance, and a valuation you do not fully control

No strategy on this list is better than another in the abstract. Each one is the right answer to a different question.


Executive Bonus Plans (Section 162)


The simplest place to start. A Section 162 executive bonus plan uses tax-deductible employer dollars to fund a personally owned policy for a key executive — straightforward, flexible, and especially powerful for pass-through entities. Mechanically, the company pays a bonus that the executive reports as taxable income, while the business generally takes a current deduction, so there is no complex plan document to maintain. Because the executive owns the policy from day one, the benefit is fully portable and vests immediately, which makes it an easy first step for owners who want to reward a key person without long-term administrative overhead.


REBA — Restricted Executive Benefit Arrangements


A bonus plan with strings attached. The REBA blueprint adds a vesting schedule and a recovery feature, turning a simple bonus into true golden handcuffs your executives actually want. Unlike a plain Section 162 bonus, the employer retains a contractual right to recover its contributions if the executive leaves before an agreed date, so the retention incentive has real teeth. It fits owners who like the tax simplicity of a bonus arrangement but need a meaningful reason for a key leader to stay and keep building the business.


Nonqualified Deferred Compensation (NQDC)


Let key people defer income beyond 401(k) limits and grow it tax-deferred. Our complete guide to NQDC covers how these plans are designed, funded, and secured — including the popular 401(k) Mirror Plan for restoring lost contribution room. Deferred amounts grow without current taxation and are taxed only when they are eventually paid out, which can be timed toward lower-income retirement years. Because these are nonqualified promises, the election and distribution timing must follow Section 409A rules carefully, making NQDC best suited to high earners who want to close the gap a capped 401(k) leaves behind.


Split Dollar Life Insurance


A sophisticated way to share the cost and benefit of a life insurance policy between the company and the executive. Split dollar architecture can deliver substantial tax-efficient value when designed correctly. The business and the executive split the premium payments and the policy's death benefit or cash value under a written agreement, allowing the company to fund coverage while the executive builds personal wealth. When the goals, ownership, and exit are structured with care, split dollar can move significant value to a key person at a fraction of the tax cost of an outright bonus.


Phantom Stock


Give key people the economic upside of ownership without handing over real equity. Phantom stock creates an ownership feel that aligns executives with long-term growth. Rather than issuing actual shares, the company grants units whose value tracks the business, then pays out in cash at a future event such as vesting, sale, or retirement. This lets owners reward performance and reinforce loyalty without diluting control, sharing voting rights, or opening the books to new equity holders.


SERPs and Employer-Funded Plans


A Supplemental Executive Retirement Plan is a company promise to pay a defined future benefit — an employer-funded pension for your most important people. The employer sets the benefit formula and typically funds it informally, often with company-owned life insurance, so the executive receives a predictable stream of retirement income the business controls. Because it is entirely employer-provided and highly customizable, a SERP is well suited to retaining one or two irreplaceable leaders whose departure would be costly to the company.


BOLI and COLI Funding


Many executive benefits are funded efficiently with institutional life insurance. Bank Owned Life Insurance (BOLI) and Corporate Owned Life Insurance (COLI) let the asset on your balance sheet recover the cost of the benefits you provide. The company owns the policy, and its cash value grows tax-deferred as a corporate asset that can offset the ongoing expense of a benefit program. At the insured's death, the tax-advantaged proceeds return to the business, effectively cost-recovering the plan and making these vehicles the funding backbone behind many SERP and deferred compensation arrangements.


Ownership Transition and Exit


When the goal is succession, an ESOP or a broader business succession plan turns your largest asset into a funded, tax-advantaged exit. An ESOP creates a built-in buyer by transferring shares to a trust for employees, giving the owner liquidity while rewarding the team that helped build the value. Paired with the right funding and timing, a succession strategy converts an illiquid ownership stake into a smooth, tax-efficient transition rather than a rushed sale.


Financial advisor discussing an executive benefits strategy with a business owner client


Your Entity Type Changes the Answer


Owners are often shown a strategy that works beautifully for a C corporation and then told it will work the same way for their S corporation or LLC. It will not. How your business is organized determines who can participate, when anyone gets a deduction, and in some cases whether the arrangement is worth doing at all.


C Corporations


The cleanest case. The company is a separate taxpayer, so the timing mismatch built into nonqualified plans — the executive is taxed on payout, the employer deducts in that same year under IRC §404(a)(5) — lands on the corporation rather than on the owner personally. This is the entity type most nonqualified designs were built around.


S Corporations


Income passes through to shareholders, which means the deferred deduction passes through too, and the owner effectively waits years for his own deduction while the liability accrues. A shareholder owning more than 2% is also treated as a partner for fringe-benefit purposes, so several benefits an ordinary employee would receive tax-free become wages instead. An owner of an S corporation who wants to defer his own compensation should go in understanding that he is on both sides of the arrangement.


LLCs and Partnerships


Partners are not employees. Compensation to a partner is generally a guaranteed payment rather than wages, which rules out several arrangements built on the employer-employee relationship. §409A still applies, because it governs service providers rather than employees specifically — a point that surprises people who assume a partnership sits outside its reach.


Tax-Exempt and Governmental Employers


§409A largely gives way to IRC §457(f), and the difference is not a technicality. Under §457(f) a deferred amount is taxed when it is no longer subject to a substantial risk of forfeiture — that is, at vesting, not at payment. A nonprofit executive can therefore owe tax on money he has not yet received, which makes the vesting schedule the single most important term in the document.


Publicly Held Corporations


Three further rules apply. §409A requires a six-month delay on separation payments to specified employees. §162(m) caps the employer’s deduction at $1 million per covered employee. And §280G imposes a 20% excise tax on excess parachute payments triggered by a change in control, which is usually discovered too late to do anything about.



Where These Plans Go Wrong


Across more than three decades of reviewing these arrangements, the failures repeat. Almost none of them are failures of strategy. They are failures of documentation, sequence, or follow-through.


The Document Comes After the Deferral


§409A requires the deferral election to be made before the year in which the services are performed, and it requires a written plan. An arrangement agreed in an offer letter in March and documented the following January is already a failure, however clear the intent was.


Operational Failures Nobody Notices for Years


A payment made six weeks early. A distribution election honoured that was never valid. A vesting date administered from the wrong version of the document. The consequence is severe — inclusion in income, a 20% additional tax, and premium interest — and it falls on the executive, not on the company that made the mistake. Correction programs exist under Notice 2008-113 for operational failures and Notice 2010-6 for document failures, and the cheapest correction is always the one made in the year the mistake happened. Our guide to 409A corrections covers what each program will and will not fix.


Life Insurance Issued Without Notice and Consent


For employer-owned life insurance, IRC §101(j) requires written notice and consent from the insured before the policy is issued. Obtained afterwards, it does not count. The penalty is that the death benefit, normally received free of income tax, becomes taxable above the employer’s basis — discovered at the worst possible moment, by the people least able to absorb it.


Informal Funding Mistaken for Security


Setting aside company-owned life insurance to back a promise is prudent, but it does not make the promise secure. If those assets were formally dedicated to the executive beyond the reach of the employer’s creditors, the benefit would become taxable immediately. A rabbi trust — the model language is in Rev. Proc. 92-64 — protects against a change of heart by the employer. It deliberately does not protect against the employer’s insolvency, and an executive who believes otherwise has been poorly advised.


The Top-Hat Filing That Never Happened


A nonqualified plan limited to a select group of management or highly compensated employees is exempt from most of ERISA, but the exemption carries one administrative condition that is skipped constantly: a one-time statement filed with the Department of Labor under its regulation at 29 C.F.R. §2520.104-23. It takes minutes.



How to Choose the Right Executive Benefit


The right plan starts with your goals, not a product. Are you trying to retain one irreplaceable leader, reward a small leadership team, build your own retirement, or plan an exit? Your entity type matters too — what works beautifully for a pass-through may be structured differently for a C corporation. The strongest plans are reverse-engineered from the outcome you want, then funded in the most tax-efficient way available. That is the heart of what we call The Perfect Plan®.


Frequently Asked Questions


What is the difference between executive benefits and a normal employee benefit plan?


Coverage and discretion. A qualified plan such as a 401(k) must be offered broadly and must pass nondiscrimination testing, which is precisely what prevents an owner from doing something meaningful for three people. An executive benefit is nonqualified: it can cover one person, in any amount, on any vesting schedule. The price of that freedom is that the benefit is generally an unsecured promise, and the employer’s deduction is postponed until the executive is taxed.


How much do executive benefits cost a company?


It depends entirely on the structure, because the cost shows up in different places. A Section 162 bonus is a current, deductible cash cost. A SERP costs nothing today and creates a balance-sheet liability paid years later. Phantom stock costs nothing until a payout event, then costs real cash. The useful question is not what it costs but when the cost lands and whether it is deductible when it does.


Can a business owner participate in his own executive benefit plan?


Often yes, but the entity type decides how well it works. In a C corporation the owner can participate much like any other executive. In an S corporation, LLC, or partnership the economics change, because the deferred deduction passes through to the same person who is deferring the income. It can still be the right answer — it simply has to be modelled rather than assumed.


What happens to the benefit if the company is sold?


Whatever the plan document says, which is why this clause deserves attention long before a sale is contemplated. Most plans address a change in control explicitly, and §409A permits acceleration on a change in control only within defined limits. For a public company, §280G may impose an excise tax on excess parachute payments. Reading this provision for the first time during diligence is the expensive way to find out what it says.


Are executive benefits subject to ERISA?


Partially. A plan maintained for a select group of management or highly compensated employees — a top-hat plan — is exempt from ERISA’s participation, vesting, funding, and fiduciary provisions, but it remains subject to the reporting requirement satisfied by a one-time filing with the Department of Labor, and to ERISA’s claims procedures. Exempt from most of ERISA is not the same as outside it.


Is the life insurance used to fund these plans tax-deductible?


No. Under IRC §264(a) an employer gets no deduction for premiums on a policy in which it is directly or indirectly a beneficiary. The tax advantage is not the premium. It is that cash value grows without annual taxation and the death benefit is generally received free of income tax — provided the §101(j) notice and consent requirements were satisfied before the policy was issued.


What is the penalty if a plan violates Section 409A?


The deferred amount is included in income in the year of the failure to the extent it is vested, plus a 20% additional tax, plus premium interest calculated as though the tax had been owed from the date of the original deferral. The liability falls on the executive. Notice 2008-113 covers operational failures and Notice 2010-6 covers document failures, and both reward early correction heavily.


How long does it take to put a plan in place?


A straightforward bonus arrangement can be documented in a few weeks. A plan involving insurance funding depends on underwriting, which is the one step nobody can compress. The constraint that actually matters is the calendar: because §409A requires a deferral election before the year in which the services are performed, a plan intended to cover next year has to be documented and elected this year.



Talk to a Specialist


Executive benefits reward your power to make decisions about who you keep and how you retire. If you want to explore which strategy fits your business, schedule a meeting with Schiff Executive Benefits and we’ll help you design a plan around your goals.



 




Free Download: Checklist of Executive Benefits


A checklist of the executive benefit strategies business owners use to reward and retain key people.


Download the Free PDF







In a PERFECT world, how would you design a "benefit" plan for you (the Business Owner), your key executives, and your family? Well, in this Episode, Matt goes through some design options available when starting a brand new plan.  In essence, you have a blank piece of paper that allows you to build it YOUR way.

Sit back grab your coffee, and listen to some options available to you depending on your role.

https://youtu.be/VUsv8NaXsrc

Are you a business owner? Have you ever thought about selling your business?  How much is it worth? Do you have other shareholders, or family that own part of the business?

Well, in this, the Sixth episode of The Perfect Plan, Dan Zugell, my friend and colleague of 25 plus years goes into the wonder of an Employee Stock Ownership Plan (ESOP). In this qualified retirement plan solution for a business owner, you have a ready and willing buyer, that will buy your business, for a set dollar amount, at a set triggering event. If done correctly, you as the business owner can still run it, control it, and participate in the future growth of your company.

Dan goes into the benefits, tax advantages, and rules of how to design "the perfect" exit strategy for the closely held business owner. Take a few minutes and hear what he has to say, then contact us on how we can help you monetize your largest asset.

Ps. You can schedule a direct call with Dan at https://dantheesopman.com/ or with SEB at  Calendly - Matthew E Schiff

Learn more: Read our complete guide on how an ESOP lets you monetize your largest asset for a full overview of Employee Stock Ownership Plans.





https://youtu.be/uK8Wx2pMoGc




Ever wanted the "perfect" plan where the company gets a current deduction when the money is paid into the plan, the cash grows tax deferred, and then the participant get the money "tax free"? Well look no further. There is a plan like that available. You just have to be willing to discriminate.





It's called a Restricted Executive Bonus plan and combines to different benefits in one. It has to be done carefully to meet IRS guidelines, but is 100% legal. Nice thing is, it's not carrier or product specific, and has the flexibility as to what type of asset you want in the plan.





To learn more, give us a call or check out our Executive Bonus material. We'd be happy to design a sample for you so that you keep your best people.