Author Archives: Matt Schiff

A business is only as strong as the people who lead it. It is an old aphorism, but in the modern economy, it has never been truer. Your executive team isn’t just a group of employees; they are the institutional memory, the strategic engine, and often the face of your company to your clients.

Yet, many CEOs and business owners find themselves staring at the ceiling at 2:00 AM, haunted by one of our core "What If" questions: What if my top talent leaves?

If you are relying on standard benefits to keep your "MVPs" from jumping ship to a competitor, you are likely making critical errors that leave your flank exposed. At Schiff Executive Benefits, we specialize in moving beyond "commodity" products and into The Perfect Plan® architecture.

Here are the seven most common mistakes we see in executive retention: and how a Restricted Executive Bonus Arrangement (REBA) can fix them while Restoring Alignment and Retention.

1. Relying on the 401(k) to Do the Heavy Lifting

The most common mistake is assuming that a robust 401(k) plan is enough to satisfy a high-earning executive. It isn’t. Due to IRS contribution limits, your top earners are often "capped out" long before they reach a deferral percentage that supports their lifestyle in retirement.

When an executive realizes they can only save a fraction of what they need, they start looking for opportunities elsewhere that offer more sophisticated wealth-building tools. They feel the "401(k) cap problem" personally. If you aren't offering a way to bypass these limits, you are effectively telling your best people that their growth has a ceiling.

2. "Golden Handcuffs" That Are Made of Glass

Many retention plans are designed with vesting schedules intended to act as "Golden Handcuffs." However, if those handcuffs are easily broken or "bought out" by a competitor, they are essentially made of glass.

Standard bonus structures are often too liquid or too short-term. A competitor can simply offer a sign-on bonus that covers the "lost" equity or deferred compensation an executive leaves behind. To truly retain talent, the benefit must be structured so that the cost of leaving is too high to ignore, and the reward for staying is too valuable to walk away from.

3. Ignoring the "Ownership Feel"

There is a massive psychological difference between an employee and a stakeholder. Most retention plans feel like a transaction: "If you do X, we pay you Y."

Mistake number three is failing to provide "Ownership Feel." When an executive feels like they have a personal stake in a tangible asset: one that grows and provides security for their family: their loyalty shifts. A Restricted Executive Bonus Arrangement (REBA) creates this feeling by using a cash-value life insurance policy owned by the executive but restricted by the company. It’s theirs, but they have to earn the right to access it.

4. Tax Inefficiencies for the Executive

High-net-worth individuals are hyper-sensitive to taxes. If your retention strategy involves simply cutting a larger check, half of that "retention" is going straight to the IRS.

Many traditional deferred compensation plans result in a massive tax bill down the road. Executives are looking for ways to build tax-advantaged wealth. If your plan doesn't account for the "tax drag" on their net worth, it isn't as valuable as you think it is. REBAs utilize the tax-advantaged nature of life insurance to provide potential tax-free income in retirement: a benefit that resonates deeply with sophisticated leaders.

5. Plans That Are an Expense, Not an Investment (No Cost Recovery)

From the company's perspective, the biggest mistake is treating executive benefits as a "sunk cost." Most bonuses leave the balance sheet and never come back.

In a world of tightening margins, CFOs are rightfully wary of adding massive fixed expenses. This is where many traditional plans fail. They satisfy the "retention" goal but hurt the "profitability" goal. A properly structured The Perfect Plan® focuses on Cost Recovery. By using Corporate Owned Life Insurance (COLI) or structured REBAs, the company can often recover the entire cost of the program, including the time value of money, upon the executive's death or retirement.

6. The "One-Size-Fits-All" Commodity Trap

If you bought your executive benefit plan "off the shelf" from a carrier or a generalist broker, it’s a commodity, not an architecture.

Executives know when they are being given a "standard" package. It feels impersonal. The mistake here is failing to align the benefit with the specific needs of the business and the individual. Are you a corporation, a partnership, or an ESOP? Each requires a different structural approach. Whether it's Split Dollar or a Mirror Plan, the plan must be bespoke to be effective.

7. Failing to Secure the Business Against the "What Ifs"

Retention is only half the battle. The final mistake is failing to realize that "retention" and "succession" are two sides of the same coin.

What happens if that executive doesn't leave for a competitor, but instead passes away prematurely? Does the business have the liquidity to find a replacement? Does the executive’s family have security? If your retention plan doesn't also function as a succession or security tool, you have a massive hole in your corporate strategy.

How REBA Fixes the Retention Crisis

The Restricted Executive Bonus Arrangement (REBA) is the "Swiss Army Knife" of executive benefits. It addresses every mistake listed above by balancing the needs of the employer and the executive.

How It Works:

1. The Bonus: The employer pays a bonus to the executive, which the executive uses to pay premiums on a cash-value life insurance policy.


2. The Restriction: The executive owns the policy, but the employer and executive enter into a "Restrictive Covenant." This prevents the executive from accessing the cash value or surrendering the policy for a set period (the "Golden Handcuffs").


3. The Tax Advantage: While the bonus is taxable income to the executive (often "doubled up" by the employer to cover the tax), the growth inside the policy is tax-deferred, and retirement income can be accessed tax-free via policy loans.


4. Cost Recovery: The plan can be designed so that the employer is named as a beneficiary for the amount of the premiums paid, ensuring the company is made whole.

Why REBA Wins:

• Ownership Feel: The executive sees their name on the policy. It is a portable, tangible asset that they "earn" over time.


• Security: It provides an immediate death benefit for the executive’s family, addressing the "What If" of an untimely passing.


• No IRS Caps: Unlike 401(k)s, there are no government-mandated contribution limits on these arrangements.


• Alignment: It aligns the executive's long-term wealth with their continued service to your company.

Restoring Alignment and Retention

At Schiff Executive Benefits, we don't believe in just selling products. We believe in building The Perfect Plan®.

If you are worried about your top talent leaving, or if you feel like your current benefit spend is disappearing into a black hole with no "Ownership Feel" for your team, it’s time to audit your strategy. Are you making these seven mistakes? Are your "Golden Handcuffs" actually keeping people in their seats, or are they just an expensive suggestion?

Don't wait until a headhunter calls your VP of Operations to realize your retention plan is lacking. The cost of replacing a key executive can be 2x to 3x their annual salary: not to mention the lost momentum and client relationships.

We invite you to sit back, grab your coffee, and think about the legacy you are building. If you want to explore how a REBA or a COLI-funded strategy can protect your business and reward your best people, come join us for a conversation.

Let’s ensure that when you ask the "What If" questions, you already have the answers.

Ready to secure your team? Contact us today to begin architecting your solution.

They say that people don’t leave companies; they leave managers. But in the rarefied air of executive leadership, the truth is often more pragmatic: People leave where they feel they have reached a ceiling: both in their impact and their long-term financial security.

If you are leading a successful corporation or partnership today, you already know that your "key talent" is your most valuable, yet most volatile, asset. You’ve likely asked yourself the haunting "What If" questions that keep many founders and CEOs up at night: What if my top talent leaves for a competitor? What if my senior executive's retirement costs become an efficiency drain on the business?

At Schiff Executive Benefits, we specialize in Restoring Alignment and Retention. Restoring Alignment and Retention is more than a tagline. It is the goal. When it comes to rewarding the people who move the needle for your organization, standard benefits packages often fall short. This is where nonqualified deferred compensation plans come into play. Two of the most common heavy hitters in this space are the Supplemental Executive Retirement Plan (SERP) and the NQDC "401(k) Mirror."

The question isn’t just which one is "better," but which one fits your specific goals for growth, legacy, and security.

The Foundation: Why Standard Benefits Aren’t Enough

There is a universal truth in the world of executive compensation: The more you earn, the less your traditional 401(k) does for you. Because of IRS contribution limits and nondiscrimination testing, your highest earners are often restricted from saving a percentage of their income that actually moves the needle for their retirement.

While a mid-level manager might be able to replace 70-80% of their income through a 401(k) and Social Security, a top-tier executive might find themselves replacing only 20-30%. This is the "retirement gap," and if you don't help them bridge it, someone else will.

To solve this, we look to the world of nonqualified plans. Unlike qualified plans (like 401(k)s), these are exempt from most ERISA requirements, allowing you to be "discriminatory" in a good way: choosing exactly who participates and how much they receive.

The NQDC "401(k) Mirror": Empowering the Individual

A Nonqualified Deferred Compensation (NQDC) plan, often referred to as a "401(k) Mirror," is designed to look and feel familiar to your executives.

How It Works

In an NQDC plan, the executive elects to defer a portion of their current salary or bonus into the plan before taxes are applied. This money is then "invested" (typically in a menu of funds that mirrors your 401(k) options) and grows tax-deferred until it is distributed, usually at retirement or a specified date.

Pros for the Employee

• Tax Efficiency: They are deferring income at today’s high tax brackets and (ideally) taking it out later when they may be in a lower bracket.


• Wealth Accumulation: It allows them to save far beyond the $23,000 or $30,500 limits of a traditional 401(k).


• Flexibility: Many NQDC plans allow for "in-service" distributions, meaning they can save for a child’s college tuition or a second home, not just retirement.

Pros for the Employer

• Low Direct Cost: Since the plan is primarily funded by the employee’s own salary deferrals, the direct cash outlay for the company is minimal compared to a fully funded pension.


• Retention through "Stickiness": While it’s the employee's money, the company can add matching contributions with a vesting schedule. This creates a powerful reason for the executive to stay until they are fully vested.

The SERP: The Ultimate "Golden Handcuffs"

While an NQDC is often employee-funded, a Supplemental Executive Retirement Plan (SERP) is typically 100% employer-funded. It is a promise from the company to pay the executive a specific benefit in the future.

How It Works

A SERP is essentially a "Defined Benefit" plan for a select group. The company agrees to pay the executive a certain amount: either a lump sum or an annuity: starting at retirement. This is often tied to a long vesting schedule (e.g., 10 years or age 65).

Pros for the Employee

• Pure Reward: It is "found money." They don’t have to take a pay cut today to secure a windfall tomorrow.


• Security: It provides a predictable, guaranteed income stream that acts as the foundation for their retirement lifestyle.

Pros for the Employer

• Maximum Retention: This is the ultimate tool for preventing top talent from leaving. If an executive stands to lose $1 million in SERP benefits by leaving two years early, they are highly unlikely to walk across the street to a competitor.


• Succession Control: It allows you to stabilize the timing of a senior leader’s retirement, ensuring you have a smooth transition plan in place.


• Tax Benefits: Through Corporate Owned Life Insurance (COLI), the company can often fund these obligations in a way that is highly tax-efficient and eventually cost-neutral.

SERP vs. NQDC: The Head-to-Head Comparison

When deciding which path to take within The Perfect Plan®, it helps to look at the strategic differences:

Are you looking to provide a flexible tax-savings tool for your entire C-suite, or are you trying to ensure your CEO and COO don't retire a day before your five-year growth plan is complete? This is the heart of the decision.

The Role of COLI in Funding the Promise

One thing that keeps business owners up at night is the "unfunded liability." Both SERPs and NQDC plans are essentially IOUs from the company to the executive. If you haven't set aside assets to pay those IOUs, you are creating a massive future debt on your balance sheet.

This is where Corporate Owned Life Insurance (COLI) comes in. For corporations and partnerships, COLI is the gold standard for funding these executive benefits. The company owns the policy, pays the premiums, and is the beneficiary. The cash value grows tax-deferred and can be used to pay the benefits when they come due.

When structured correctly as part of The Perfect Plan®, COLI can make the entire executive benefit program cost-neutral or even cash-flow positive over the long term. This addresses the "What If" regarding senior executive retirement cost efficiency: turning a potential liability into a strategic asset.

Navigating the 409A Minefield

We cannot talk about these plans without mentioning Section 409A of the Internal Revenue Code. Ever since 2004, the IRS has been incredibly strict about how and when deferred compensation is elected and paid out. A single mistake in the timing of a deferral election or the wording of a distribution event can lead to immediate taxation for the executive, plus a 20% penalty and interest.

This is why you don't do this alone. You need a team that understands the intersection of tax law, insurance architecture, and executive psychology.

Which One is Right for Your Team?

Choosing between a SERP and an NQDC isn't about finding a "product" off a shelf. It’s about design. At Schiff Executive Benefits, we believe in a consultative approach that starts with your vision for the company.

• Choose NQDC if: You want to offer a competitive, high-value tax planning tool to a larger group of managers and executives without significantly increasing company overhead.


• Choose SERP if: You have 1-3 "key" people whose departure would be catastrophic to the business and you need to provide a massive incentive for them to stay until the finish line.

In many cases, the most effective version of The Perfect Plan® actually combines elements of both.

Restoring Alignment and Retention

At the end of the day, your business exists to create value: for your customers, your shareholders, and your family. But you cannot create that value if your focus is constantly diverted by the fear of losing your best people or the anxiety of an unmanaged retirement liability.

The most successful leaders we work with understand that executive benefits are not just "perks." They are strategic investments in the stability of the enterprise. By bridging the retirement gap and aligning the interests of the executive with the long-term health of the company, you aren't just paying people: you are building a partnership.

Are you ready to stop worrying about "What If" and start building a guarantee? Whether you are interested in Corporate Owned Life Insurance (COLI), a custom SERP, or a 409A-compliant NQDC plan, our team is here to guide you through the fog.

Sit back, grab your coffee, and let’s look at your current roster. Who are the people you can’t afford to lose? Let’s make sure they feel the same way about you.

Visit our latest insights and strategies here to see how we are helping firms across the country secure their legacies.

It is often said that the only two certainties in life are death and taxes. In the world of high-level business, we might add a third: the constant effort of your competitors to recruit your most talented leaders. You have spent years building your company, refining your culture, and hand-picking a team that executes your vision. But as tax brackets climb and the cost of replacing a key executive continues to skyrocket, you may find yourself asking: Is there a way to reward my best people without the tax man taking half, and while ensuring they stay for the long haul?

At Schiff Executive Benefits, we believe the answer shouldn't be a compromise. You shouldn't have to choose between corporate tax efficiency and meaningful executive rewards. We have spent two decades refining a strategy that addresses these exact anxieties. We call it The Perfect Plan®.

The Great Tax Chokepoint

Most successful business owners operate within a system that penalizes success. You pay your executives a high salary, and they are immediately pushed into the highest possible tax bracket. You offer a bonus, and nearly half of it vanishes before it ever hits their bank account. Meanwhile, qualified plans like 401(k)s have strict contribution limits that barely scratch the surface of what a high-earning executive needs for a secure retirement.

This creates a "tax chokepoint" that limits the effectiveness of your compensation strategy. When your rewards are inefficient, your executive retention suffers. Executives start looking for the next big "sign-on bonus" elsewhere because their current "take-home" pay feels stagnant relative to their contribution.

The Perfect Plan® was designed to shatter this chokepoint. It is built on a specific economic architecture: Contributions go in Pre-Tax, the Benefits grow Tax-Deferred, and the Benefits are eventually paid out Tax-Free.

![Executive team discussing retention strategy in a modern office]

The Three Pillars of The Perfect Plan®

To understand why The Perfect Plan® is a game-changer for executive benefits, you have to look at the three pillars of its financial structure.

1. Contributions are Pre-Tax

In a traditional compensation model, every dollar you pay an executive is taxed immediately at the corporate level (if it’s not a deductible expense) or at the individual level (as income). The Perfect Plan® utilizes sophisticated deferred compensation structures and COLI (Corporate Owned Life Insurance) strategies to ensure that the money being set aside for the future isn't eroded by current taxes. This allows more capital to work for the executive from day one.

2. Benefits Grow Tax-Deferred

Compound interest is the eighth wonder of the world, but taxes are its greatest enemy. When your executive's retirement or retention fund is growing in a taxable environment, a portion of that growth is shaved off every single year. In The Perfect Plan®, the assets grow within a tax-advantaged shell. This means the growth is reinvested in its entirety, accelerating the wealth-building process significantly compared to traditional investments.

3. Benefits are Paid Tax-Free

This is the "Holy Grail" of financial planning. Most retirement plans (like a traditional IRA or 401(k)) are simply "tax-deferred," meaning the IRS is just waiting for the executive to retire so they can take their cut of the much larger pie. The Perfect Plan® aims for a tax-free distribution. This provides the executive with maximum purchasing power during their retirement years and provides the company with a highly efficient way to fulfill its promises.

![Senior executive reviewing long-term retirement planning with an advisor]

Restoring Alignment and Retention

A common problem we see is a "misalignment" between what the business owner wants and what the executive needs. The owner wants the executive to think like an owner: to focus on the long-term health of the company. The executive, however, is often focused on the short-term: their annual salary and their immediate tax bill.

We use the tagline Restoring Alignment and Retention because The Perfect Plan® bridges this gap.
By using NQDC (Non-Qualified Deferred Compensation) and Restricted Bonus Arrangements, we create "Golden Handcuffs" that are actually made of gold, not just iron. We align the executive's future wealth with the company's future success.

Have you ever wondered what would happen if your top talent walked out the door tomorrow? This is one of our core "What If" questions. The cost to replace a high-level executive is often 2x to 3x their annual salary when you factor in search fees, lost productivity, and the "knowledge drain." The Perfect Plan® provides a structured, secure way to make sure they stay.

![Business owner and leadership team discussing succession and retention]

The 9 Considerations of The Perfect Plan®

Designing The Perfect Plan® isn't about picking a product off a shelf. It is a consultative process where we evaluate nine critical considerations tailored to your specific business:

1. Deduction Timing: We analyze when the tax deduction is most valuable to your corporation.


2. Employee Deferrals: We determine how much of their own pay the executive should be able to set aside.


3. Employee Retention: We build vesting schedules that ensure long-term loyalty.


4. Design Flexibility: Unlike rigid 401(k) plans, The Perfect Plan® is highly customizable.


5. Ownership-Style Benefits: We can simulate the benefits of ownership (like phantom stock) without actually diluting your equity.


6. Discretionary Deferrals: The company maintains control over the level of contributions.


7. Defined Benefits: We create clear, predictable outcomes for the executive’s retirement.


8. Asset and Income Control: You maintain control over the assets and the timing of distributions.


9. Company Value and Succession: We ensure the plan supports your eventual exit strategy or business succession.

Why This Matters Now

We are living in an era of unprecedented economic volatility. Market shifts, changing tax laws, and the rising national debt all point toward one thing: taxes are unlikely to go down in the long run. If you are relying on traditional methods to reward your key people, you are leaving your most important assets: your people and your capital: vulnerable to these external forces.

Using The Perfect Plan® is about taking control. It’s about moving from a reactive stance ("How do I stop my VP from leaving?") to a proactive one ("I have built a platform where my VP would be crazy to leave"). It is about intellectual credibility and external validation. When an executive sees a plan this well-structured, they don't just see a bonus; they see a company that is serious about its future and theirs.

A Legacy of Security

At the end of the day, your business is your legacy. But that legacy is only as strong as the people who support it. Are you protecting that legacy with the most efficient tools available? Or are you operating on "standard" advice that was designed for the average company, not yours?

As we celebrate our 20th anniversary at Schiff Executive Benefits, our mission remains the same: to act as your guide through these unstable financial environments. We don't just sell plans; we build security.

If you’ve been losing sleep over the "What Ifs": what if taxes rise, what if your top talent leaves, or what if you run out of retirement money: it’s time for a different approach. You've worked too hard to let inefficiency drain your success.

We invite you to learn more about how we can help you realize your dream value. Sit back, grab your coffee, and join us for an episode of The Perfect Plan® Podcast. Let’s start a conversation about restoring alignment in your business.

Building it your way isn't just a goal; it's a possibility. Let's make it a reality with The Perfect Plan®.

Come join us.

A common aphorism in the construction world is that you cannot build a skyscraper on a foundation meant for a garden shed. In the world of executive benefits, many leaders are trying to do exactly that. They are attempting to build a multi-million-dollar retirement lifestyle on the back of a standard 401(k), a tool designed for the masses, not the architects of the company’s success.

The reality of 2026 has made this structural flaw even more apparent. If you are an executive earning a high-six-figure income, your 401(k) isn’t just "not enough", it might actually be a distraction from the real planning you need to do. At Schiff Executive Benefits, we specialize in Restoring Alignment and Retention by looking past the commodity products and focusing on The Perfect Plan® architecture.

The Math Doesn't Lie: The Executive 401(k) Gap

Let’s be direct. For the average employee, a 401(k) is a fantastic tool. But for you, the math simply doesn't work. In 2026, the contribution limits are set at $24,500. Even with a catch-up contribution for those over 50, you are looking at a total that barely moves the needle for someone used to an executive-level lifestyle.

If you’re earning $400,000, $500,000, or more, that $24,500 contribution represents a tiny fraction of your income. While your junior managers are deferring 10% or 15% of their pay, you are legally "capped out" at 4% or 5%. This is the "Reverse Discrimination" of qualified plans. The more you earn, the less the government allows you to save on a tax-deferred basis.

Does your 401(k) really matter? It matters as a base, but it isn’t the engine. If you want to avoid one of our core "What If" anxieties, running out of retirement money, you need a vehicle that isn't restrained by IRS contribution ceilings.

The 2026 Reality: New Rules, New Restrictions

As of 2026, the landscape has shifted. If you earned more than $150,000 in the previous year, the IRS now mandates that your catch-up contributions must be made as Roth (after-tax) contributions. The immediate tax-deferral benefit you’ve relied on for years has been curtailed for high earners.

This change is a wake-up call. It’s the government’s way of saying that the traditional 401(k) is becoming less and less of a tax haven for the C-suite. This is why we are seeing a massive surge in interest for 401(k) Mirror Plans, officially known as Non-Qualified Deferred Compensation (NQDC).

What is a Mirror Plan?

A Mirror Plan is designed to sit alongside your existing 401(k). It "mirrors" the look and feel of the qualified plan, you often have similar investment options and a similar user interface, but without the restrictive IRS contribution limits.

In The Perfect Plan® framework, a Mirror Plan allows an executive to:

• Defer up to 50%, 75%, or even 100% of their base salary and bonus.


• Significantly reduce their current taxable income.


• Accumulate wealth in a tax-deferred environment until retirement.

For the company, it’s a powerful tool for executive retention. It answers the critical question: "What if my top talent leaves?" By offering a Mirror Plan, you aren't just giving them a place to put money; you are creating a "golden handcuff" that aligns their long-term financial success with the company’s performance.

Restoring Alignment and Retention

At Schiff Executive Benefits, we don't just sell plans; we architect outcomes. Most firms will show you a brochure for a NQDC product. We start with the "What Ifs."

What if a senior executive retires? The cost to replace that talent is astronomical. A Mirror Plan ensures that the executive is incentivized to stay through a specific vesting period, providing the stability the organization needs.

What if the business faces a buy-out? Non-qualified plans can be structured to provide security for the executive even during transitions, ensuring that the "human capital" remains protected.

The The Perfect Plan® philosophy is built on the idea that executive benefits should not be a "one-size-fits-all" commodity. Whether you are a bank, a large corporation, or a partnership, your plan should be as unique as your leadership team. This is where Corporate Owned Life Insurance (COLI) often comes into play as a highly efficient informal funding vehicle for these liabilities, allowing the company to recover the costs of the benefits provided.

Why 2026 is the Year to Act

We are living in an era of fiscal instability. National debt is rising, and tax rates are a perpetual question mark. Relying solely on a qualified 401(k) is a passive strategy in an environment that demands active leadership.

A Mirror Plan allows you to take control of your tax bracket. By deferring income now, you are betting that you can manage your distributions more effectively in the future. It’s about building a bespoke retirement system that reflects your actual contribution to your company’s bottom line.

Consider the "Ownership Feel." When an executive sees their deferred compensation growing alongside the company’s success, they stop acting like an employee and start acting like an owner. That shift in mindset is the difference between a company that survives and a company that dominates its market.

The Perfect Plan® Architecture

When we sit down with Matt Schiff or our team of advisors, we don’t start with products. We start with the architecture.

1. Diagnosis: We identify the "gap" between your current savings and your retirement goals.


2. Design: We look at Deferred Compensation (NQDC) vs. other options like REBA (Restricted Executive Bonus Arrangements).


3. Deployment: We implement a plan that is compliant, efficient, and easy to communicate to your board and your participants.

The goal of The Perfect Plan® is to ensure that when you reach the "point of no return" in your career, you have the financial security to walk away on your own terms.

Final Thoughts

Does your 401(k) really matter? Yes, but only as much as the first floor of a skyscraper matters. It’s necessary, but it’s not where the view is.

If you are a high-earning executive or a business owner looking to protect your most valuable assets: your people: it’s time to move beyond the traditional 401(k) cap. The limitations of yesterday shouldn't dictate your security tomorrow.

The world is moving fast, and the "slow" approach to executive benefits is a recipe for talent loss and retirement shortfalls. Let’s get to work on The Perfect Plan® for your organization.

Sit back, grab your coffee, and think about what keeps you up at night. Is it your legacy? Is it the fear of your best people walking across the street to a competitor? Or is it the realization that your current retirement plan is a garden shed foundation?

If you're ready to start building something better, we’re here to act as your guide.

Schiff Executive Benefits: Restoring Alignment and Retention.

To learn more about our approach, visit our About section or explore our full range of services.

Success, as they say, creates its own set of problems. In the world of executive leadership, one of the most frustrating problems is the "success ceiling" built into traditional retirement plans. You’ve worked hard, you’ve climbed the ladder, and you’ve reached a point where your compensation reflects your value to the organization. But when you go to save for your future, you find that the government has placed a very small cap on your primary bucket.

It’s a universal truth in financial planning: you can’t pour a gallon of water into a pint glass. Yet, that is exactly what the IRS asks high-earning executives to do every year with the 401(k) plan. As we move into 2026, the contribution limits, while slightly adjusted for inflation, still represent a fraction of what a top-tier executive needs to defer to maintain their lifestyle in retirement.

At Schiff Executive Benefits, we specialize in Restoring Alignment and Retention. We help companies realize that when their most valuable people are "capped out" by noon on the first day of the year, it creates a disconnect. This is where the 401k mirror plan becomes the ultimate tool for both the executive and the employer.

The Great Executive Gap

For the average employee, a 401(k) is a fantastic tool. It’s accessible, it’s automated, and it provides a significant tax hedge. However, for a CEO or a Senior VP earning $300,000, $500,000, or more, the $24,500 limit is a drop in the bucket. When you factor in that many of these executives are also subject to "Top Heavy" testing, which can further limit their contributions if the rest of the workforce isn't participating at high levels, the gap between current income and retirement readiness grows even wider.

This gap is more than just a math problem; it’s a retention risk. One of our core "What If" questions we ask business owners is: What if your top talent leaves? If your competitors are offering a way for executives to defer 50% or even 80% of their total compensation while you are stuck offering a capped 401(k), who do you think has the advantage?

What Exactly is a 401(k) Mirror Plan?

A 401k mirror plan is a type of Non-Qualified Deferred Compensation (NQDC) plan designed to "mirror" the features of your existing 401(k), but without the restrictive IRS contribution limits. It allows executives to defer a much larger portion of their salary and bonuses into a tax-deferred vehicle.

Think of it as an "overflow" tank. Once an executive hits their 401(k) limit for the year, any additional elected deferrals automatically flow into the Mirror Plan.

From the executive's perspective, the experience is seamless. They often see the same investment menus they are used to in the 401(k). From the company's perspective, it’s a powerful way to provide a high-value benefit to a select group of people without the administrative nightmare of ERISA non-discrimination testing. Because these plans are "non-qualified," you can choose exactly who participates.

Creating the "Golden Handcuffs"

The term "Golden Handcuffs" often gets a bad rap, but in the context of executive benefits, it is about creating a mutually beneficial bond. By using a Mirror Plan, a company can implement vesting schedules on employer contributions that encourage long-term loyalty.

Imagine a scenario where the company provides a "Restoration Match." If the executive is limited in their 401(k) match because of IRS caps, the company can make up that difference in the Mirror Plan. However, that money doesn't just belong to the executive on day one. By applying a 5 or 10-year vesting schedule, or perhaps a "cliff" vesting tied to a specific retirement age, you ensure that the executive has a very expensive reason to stay.

This addresses another one of our "What Ifs": What if you could make the cost of your senior executive retiring or being replaced more efficient? By building a robust Mirror Plan, you aren't just paying for past performance; you are securing future stability.

The Technical Reality: 409A Compliance

When we talk about deferred compensation, we have to talk about the rules of the road. Specifically, Internal Revenue Code Section 409A.

Section 409A governs the timing of elections and distributions for non-qualified plans. If you don't follow these rules to the letter, the executive could face immediate taxation on all deferred amounts plus a 20% penalty. This is why you don't want to "DIY" a Mirror Plan.

Proper 409A compliance ensures that:

• Deferral elections are made before the year in which the money is earned.


• Distribution events (like retirement, disability, or a specific date) are clearly defined and followed.


• The plan avoids "accelerated distributions" that would trigger IRS red flags.

At Schiff Executive Benefits, we act as the guide through these "unstable" regulatory environments. We ensure the plan is designed not just for maximum financial benefit, but for maximum legal security.

Funding the Future with COLI

One of the common questions we get from CFOs is: "How do we handle the liability on the balance sheet?"

When an executive defers $100,000 into a Mirror Plan, that money stays with the company. It’s an unfunded liability, a promise to pay in the future. To manage this risk and offset the cost of the plan, many sophisticated corporations utilize Corporate Owned Life Insurance (COLI).

COLI allows the company to invest the deferred amounts into a tax-advantaged vehicle. The cash value growth within the policy can be used to match the gains in the executive’s Mirror Plan account. When it comes time to pay the executive, the company can withdraw or borrow against the policy, and eventually, the death benefit provides a "cost recovery" mechanism for the company.

This is the hallmark of The Perfect Plan®. It’s not just a benefit; it’s a strategic financial asset that protects the company’s bottom line while rewarding its best people.

Restoring Alignment and Retention

We often talk to business owners who are worried about their "professional legacy." They’ve spent decades building a culture and a brand, only to worry that it might fall apart if their key lieutenants leave for a competitor with a better "package."

A Mirror Plan is more than a retirement account. It is a statement of value. It says to your executive: "We recognize that the standard rules aren't enough for someone of your caliber. We are willing to go above and beyond to ensure your financial security, provided you continue to help us build ours."

This alignment is the key to business succession. Whether you are worried about a business buy-out, running out of retirement money, or even what happens if you’re suddenly in business with a widow, the strength of your executive team is your greatest hedge against uncertainty.

Why Now?

The economic landscape is shifting. With national debt rising and tax brackets always a point of political contention, the ability to defer income now: and potentially take it in a lower bracket during retirement: is an incredibly attractive proposition. Furthermore, as the "War for Talent" intensifies, the companies that offer sophisticated solutions like the 401k mirror plan are the ones that will win the next decade.

Are you worried that your current benefit structure is "leaking" talent? Are you hitting that 401(k) ceiling yourself and wondering why there isn't a better way?

We invite you to take a look at how we’ve helped other corporations and partnerships navigate these complexities. You can learn more about our approach by listening to The Perfect Plan® Podcast, where we dive deep into the strategies that keep businesses thriving across generations.

Let’s Start the Conversation

Navigating executive benefits shouldn't feel like a chore. It should feel like building a fortress around your most valuable assets.

If you’re ready to move past the limitations of the "pint glass" 401(k) and start filling the gallon jug, we’re here to help. Whether you are looking at deferred compensation for the first time or need an audit of your existing 409A plans, our team is ready to consult.

Sit back, grab your coffee, and think about your "What Ifs." Then, when you're ready to find the answers, come join us. Let’s build something that lasts.

Reach out to us at Schiff Executive Benefits today to learn more about how we can help you turn those 401(k) limits into a platform for growth.

Restoring Alignment and Retention

Schedule: Wednesday, May 6, 2026, at 7:00 AM Eastern Time

A business is only as strong as the promises it keeps to its key people. In the world of high-growth, mid-cap companies: the "stocks under rocks" often highlighted in the Burkenroad Reports: talent is the primary engine of value. When we look at companies like Pool Corp (POOL), Haverty Furniture (HVT), Powell Industries (POWL), and Cal-Maine Foods (CALM), or financial institutions like First Bancshares (FBMS) and First Guaranty Bancshares (FGBI), we see organizations that have built incredible legacies.

But here is the universal truth: Your most valuable assets walk out the door every night. Whether they come back the next morning: and whether they stay for the next decade: depends on more than just a competitive salary. It depends on "Benefit Security."

At Schiff Executive Benefits, we specialize in Restoring Alignment and Retention. We’ve analyzed the public structures of these Burkenroad-profile companies to identify where executive benefits are performing at a high level and where "Operational Drift" might be putting the company: and the executive: at risk.

The "What If" That Keeps Presidents Up at Night

When I sit down with a President or a CEO, I often start with one of our core "What If" questions: What if your top talent leaves?

Think about the replacement cost. It’s not just the recruiter fee. It’s the lost institutional knowledge, the client relationships that follow the executive, and the momentum that stalls during a transition. For companies in the Burkenroad universe, where lean management teams often drive outsized results, the departure of a key leader isn't just a hurdle: it’s a headwind.

The solution isn't simply "more pay." It is about creating an Ownership Feel for those who don’t actually own shares, and providing a level of security that makes it impossible for them to look elsewhere.

Creating an "Ownership Feel" for Non-Owners

For corporations like Powell Industries or Cal-Maine Foods, retaining key managers requires a strategy that mirrors the rewards of ownership without the dilution of equity. This is where Phantom Stock or sophisticated Non-Qualified Deferred Compensation (NQDC) plans come into play.

By structuring a plan that tracks company performance or specific growth metrics, you give the executive a stake in the outcome. They begin to think like an owner because their long-term wealth is tied to the firm’s trajectory. However, a plan on paper is only as good as the funding behind it.

Many companies fall into the trap of "unfunded liabilities." They promise a benefit 15 years down the road but leave the bill for a future management team to pay. This creates a lack of security for the executive. They find themselves asking: Will the money actually be there when I’m ready to exit?

Benefit Security and the Power of Full Cost Recovery

This is where the conversation shifts from a human resources discussion to a balance sheet discussion. For the companies we’ve analyzed, such as First Bancshares and First Guaranty Bancshares, the use of Bank-Owned Life Insurance (BOLI) is a standard tool. For our corporate friends like Pool Corp and Haverty Furniture, the equivalent is Corporate-Owned Life Insurance (COLI).

The goal is Full Cost Recovery.

Most benefit plans are an expense. We view them as a strategic reallocation of assets. By using COLI or BOLI as an informal funding vehicle, the employer can recover:

1. The original premium paid into the plan.


2. The cost of the benefits paid to the executive.


3. The "opportunity cost" of the money (the interest the company could have earned elsewhere).

When structured correctly, the plan becomes "cost-neutral" or even "cost-positive" to the corporation while providing 100% protection to the employee's family and 100% of the promised income in retirement.

Retirement Made Simple: The Four Pillars

In my experience, executive benefit plans often become overly complex, leading to confusion and, ultimately, a lack of perceived value. We advocate for Retirement Made Simple. If an executive at Haverty’s or Powell Industries can’t explain their retirement plan to their spouse in two minutes, the plan is failing as a retention tool.

The Perfect Plan® (as we call our optimized approach) focuses on four fixed pillars:

• Fixed Dollar Amount: The executive knows exactly what they will receive.


• Fixed Period: The duration of the payments is defined and guaranteed.


• Fixed Rate of Return: No market volatility keeping the retiree awake at night.


• Fixed Cash Flow: A predictable stream of income that supplements the 401(k) limits.

When you offer "Retirement Made Simple," you remove the anxiety of "running out of money," which is one of our primary "What If" anchors. You can learn more about how we frame these outcomes by visiting our The Perfect Plan®.

Technical Compliance: Avoiding "Operational Drift"

One of the biggest risks we see in the Burkenroad companies is Operational Drift. A plan that was compliant and efficient in 2010 may be a ticking time bomb today due to changes in IRC 409A and IRC 101(j).

IRC 409A: The Safe Harbor Update

IRC 409A governs how and when deferred compensation is paid. The penalties for non-compliance are draconian: immediate taxation of all deferred amounts plus a 20% penalty tax on the employee. We often find that companies haven't updated their "Safe Harbor" language to reflect modern IRS guidance. If you haven't audited your NQDC plan in the last three years, you are likely drifting. You can watch a short overview of 409A compliance here.

IRC 101(j): The Notice and Consent Rule

For companies using COLI (Corporate-Owned Life Insurance) to fund these plans, compliance with IRC 101(j) is non-negotiable. If you do not obtain written consent from the executive before the policy is issued, the death benefit: which is supposed to be tax-free: becomes taxable income to the corporation.

Benchmarking the Burkenroad Peer Groups

When we look at the specific companies in this analysis, we see a range of maturity in their executive benefit structures.

• Financial Institutions (FBMS, FGBI): These banks generally understand BOLI but often lack a post-purchase analysis to ensure their peer group benchmarking is up to date. Are you holding too much cash in the plan? Is your BOLI/Capital ratio optimized?


• Retail and Industrial (POOL, HVT, POWL, CALM): These corporations often have "Legacy Plans" that are either under-funded or using outdated insurance products that don't offer the flexibility required for today’s executive.

The question isn't just "Do you have a plan?" The question is "Is your plan still doing its job?"

Restoring Alignment

The goal of any executive benefit strategy should be to align the interests of the shareholder, the company, and the key executive. When an executive at a company like Cal-Maine Foods knows that their family is 100% protected and their retirement is 100% secure, their focus remains on driving the business forward.

They aren't looking at the "next big offer" because they are already participating in The Perfect Plan®.

If you are a Center of Influence (COI) advising these companies, or an executive within one of these organizations, it’s time to move past the "set it and forget it" mentality. The economic environment has shifted, and your retention strategies must shift with it.

We invite you to retain your key people with ownership-like benefits and ensure your organization is protected against the "What Ifs" that matter most.

Sit back, grab your coffee, and let’s look at your plan together. We’re here to act as your guide through the complexities of executive security, ensuring your legacy: and the legacies of your top talent: are built on a foundation that lasts.

Come join us for Part 2, where we will dive deeper into the specific financial impact of "Full Cost Recovery" for the Burkenroad industrial sector.

Matt Schiff
President, Schiff Executive Benefits
Restoring Alignment and Retention

Common sense wins. Strong balance sheets do not happen by accident. And in this business, the future belongs to the institutions that fund tomorrow’s promises before those promises come due.

When you review the top U.S. life insurance carriers, one truth stands out quickly: the strongest players do not treat Insurance Company Owned Life Insurance (ICOLI) as an afterthought. They use it as a strategic balance-sheet asset. At Schiff Executive Benefits, that is exactly the lens we bring to every review. We reverse engineer goals, measure available capacity, and help leadership teams make decisions that restore alignment and retention.

Executive Summary

Analysis of Insurance Company Owned Life Insurance (ICOLI) holdings for the top 50 U.S. life insurance carriers. Focus: comparing admitted ICOLI assets against statutory surplus to identify industry benchmarks and individual carrier purchase capacity.

This report is designed for a peer review setting. It is formal in structure, practical in tone, and built to support executive discussion. The central question is simple: how are leading carriers using ICOLI to support long-term executive liabilities and non-qualified plan obligations while maintaining strong capital positions?

The answer matters. If the institutions that manufacture and distribute life insurance are also deploying it as a strategic internal asset, that is not coincidence. That is a benchmark.

Report Scope and Benchmark Framework

This analysis compares admitted ICOLI assets to statutory surplus across the top 50 U.S. life insurance carriers. The purpose is twofold:

• Identify where leading carriers currently sit on the ICOLI utilization curve


• Highlight potential additional purchase capacity based on peer positioning


• Provide a practical reference point for executive benefit funding discussions


• Frame ICOLI as a strategic tool rather than a passive holding

In plain English, this is about more than rankings. It is about capacity. It is about solvency. And it is about whether a carrier is using one of the most efficient balance-sheet tools available to support long-duration obligations.

Full Comparison Data Table: Top 50 U.S. Life Insurance Carriers

Strategic Insights

The market leaders are not using ICOLI casually. They are using it deliberately to fund long-term executive liabilities, support deferred compensation obligations, and create a more efficient funding mechanism for non-qualified plans. That matters because executive benefit promises are easy to make in a good year. Funding them responsibly over time is the real discipline.

What makes ICOLI especially attractive in the carrier environment?

• Balance-sheet efficiency: ICOLI can help offset long-duration executive obligations with a purpose-built asset.


• 0% RBC charge: Under applicable treatment, ICOLI can offer highly favorable capital treatment, which is a major reason sophisticated carriers continue to use it.


• Tax-advantaged growth: Policy cash value growth improves internal asset efficiency versus many taxable alternatives.


• Death benefit recovery: The life insurance chassis provides long-term cost recovery that supports employer economics.


• Plan funding flexibility: ICOLI works especially well when paired with non-qualified deferred compensation, supplemental executive retirement plans, and other targeted retention designs.

This is where the Schiff Method matters. We do not start with a product. We start with the goal. Then we reverse engineer the structure around the liability, the timeline, the culture, and the economics. That is how you build a plan that is not only technically sound, but also practical inside a real company with real people and real constraints.

If you are reviewing admitted ICOLI relative to surplus, you are really asking a sharper question: how much strategic capacity remains before a carrier reaches its own comfort threshold? That is the kind of question that keeps a peer review meeting productive.

Selected Carrier Commentary

New York Life

At $4.6 Billion in admitted ICOLI, New York Life stands out as one of the clearest industry benchmarks. Size alone does not tell the story. What matters is what that size signals: long-term confidence in ICOLI as a funding vehicle for executive liabilities and institutional promises.

MetLife

At $4.1 Billion, MetLife reflects the same disciplined use of ICOLI as a strategic balance-sheet asset. This is not window dressing. This is infrastructure.

MassMutual

At $3.0 Billion, MassMutual remains firmly in the top tier. The carrier’s position reinforces the broader takeaway that large, well-capitalized institutions continue to rely on ICOLI where efficiency and long-term liability management matter.

National Life Group

With approximately $615 Million in holdings, National Life Group shows meaningful participation while still leaving visible room for expansion relative to likely peer capacity bands.

Ameritas

Ameritas is especially notable from a peer review standpoint because our analysis indicates capacity for an additional $400 Million purchase. That does not mean a carrier should buy simply because it can. It means there is room to evaluate whether strategic underutilization is leaving value on the table.

Why This Matters Beyond the Carrier Space

Even though this report focuses on insurance carriers, the lesson travels well. The same core logic applies when corporations and partnerships use COLI to attract, retain, and reward key talent, fund non-qualified obligations, and prepare for the business “What Ifs” that can hit without warning.

That is why the peer review process is valuable. It turns abstract strategy into measurable comparison. It helps answer questions like:

• Are we underutilizing a highly efficient funding tool?


• Are we carrying long-term executive liabilities without a matching asset?


• Are we solving retention problems in a cost-effective way?


• Are we planning for replacement cost, retirement income, or ownership transition before the point of no return?

For leaders thinking bigger about non-qualified benefit design, The Perfect Plan® conversation is always about alignment first. Strategy second. Product last.

Conclusion

ICOLI continues to be a primary strategic vehicle for cost-effectively managing executive benefits and non-qualified liabilities across the life insurance sector.

That is the big takeaway from this peer review analysis. The strongest carriers continue to use ICOLI because it works. It supports long-term promises. It helps preserve capital efficiency. And it gives leadership teams a disciplined way to fund obligations before those obligations become pressure points.

If you want to evaluate how these same planning principles translate into executive benefit strategy, non-qualified design, or COLI implementation, we would be glad to walk through it with you. You can also explore more insights on our posts page or join us at The Perfect Plan®.

Restoring Alignment and Retention.

Time has a funny way of moving both slowly and at breakneck speed. They say the only constant in life is change, but in the world of executive benefits, the only constant is complexity. Today, as I sit in my office on this Wednesday, April 15, 2026, I’m reflecting on a journey that started exactly two decades ago.

In 2006, I made a choice that felt both terrifying and inevitable. I walked away from a comfortable role as Managing Director at NYLEX Benefits. I was managing a massive operation, hitting high-stakes premium goals, and overseeing regional directors. But I felt a pull toward something more personal, more technical, and frankly, more innovative. I wanted to build a firm where the "chief bottle washer" (that was me) was also the creative mind behind the most sophisticated plan designs in the industry.

Schiff Executive Benefits was born from that desire. And twenty years later, our mission remains the same: Restoring Alignment and Retention.

The Universal Truth of Growth

There is a universal truth in business: Growth without a plan is just a slow-motion collision with reality.

When we started SEB, the landscape was different. 409A regulations were the "new kid on the block" causing headaches for every C-suite in America. Fast forward to today, and while the regulations have evolved, the underlying anxiety for business owners hasn't changed. You still worry about the same things at 2:00 AM.

You worry about your legacy. You worry about your people. And you worry about the "What Ifs."

At Schiff Executive Benefits, we built our technical legacy by answering those "What Ifs" before they become "What Nows."

That legacy was built through a series of very real milestones:

• The Perfect Plan® PRESENTED BY MATT SCHIFF, CLU, CHFC, WMCP


• Schiff Executive Benefits (SEB)'s story


• Established Schiff Benefits Group May 2006 (after leaving NYLEX Benefits as Managing Director)
  
  
  • Managing Director NYLEX Benefits 1998-2006
  
  
  • Member Firm of NFP (Partners) 2006-2008
  
  
  • Valmark Member Firm 2009-2012 (Top 20 of 150 firms)
  
  
  • 12 Year MassMutual Executive Benefits Specialist (in MMEPA and MMGP)
  
  
  • Was a Member Firm of Lion Street in 2020 to 2022
  
  
  • Top Ten Firm with AgencyOne in 2024
  
  
  • Helped draft 409A and 101(j) in 2003 and 2005 as a ranking member of AALU's NQDC Committee with Michael Goldstein
  
  
  
  

The Five "What Ifs" That Keep You Up

Over the last twenty years, I’ve sat across the table from hundreds of CEOs, partners, and founders. Whether it’s a high-growth tech firm or a multi-generational manufacturing company, the questions are remarkably consistent. We frame our entire philosophy around these five what-if anchors:

1. What if you end up in business with your partner’s widow or widower? (The Succession Crisis)


2. What if you need to buy out a partner, but the cash isn’t there? (The Buy-Out Dilemma)


3. What if your top talent walks across the street to your biggest competitor? (The Retention Risk)


4. What if a senior executive retires, and the cost to replace them sinks your EBITDA? (The Replacement Cost)


5. What if you: the person who built it all: run out of money in retirement? (The Personal Risk)

If you haven't asked yourself these questions lately, now is the time. We call this the process of building The Perfect Plan®. It’s not just a catchy name; it’s a registered methodology designed to ensure that your business remains an asset, not a liability, to your family and your future.

A Technical Legacy: Beyond the 401(k)

Twenty years ago, many companies thought a robust 401(k) was enough to keep top-tier talent. We knew better. We’ve spent two decades educating the market on why a 401(k) is often a "math problem" for high earners. When you’re dealing with contribution limits, your most valuable people are often the most underserved.

Our technical legacy is rooted in the "Golden Handcuffs": strategies that actually work. We’ve specialized in:

• Non-Qualified Deferred Compensation (NQDC): Helping executives save significantly more than the standard $23,000 annual limit.


• Corporate Owned Life Insurance (COLI): Using institutional-grade insurance to fund future liabilities while providing tax-efficient growth.


• Split Dollar Arrangements: Creating sophisticated ways to provide life insurance benefits while retaining corporate control of the cash value.


• ESOPs and Buy/Sell Funding: Ensuring that when a transition happens, it’s funded with "discounted dollars" rather than current cash flow.

Innovation through Partnership: The Ridgeback Era

You can’t stay at the top of your game for twenty years by standing still. Sixteen months ago we took a massive leap forward by joining The Ridgeback Group as a founding firm.

Why? Because the technical demands of our clients were outpacing traditional consulting. By integrating AI-powered modeling systems, we’ve been able to automate plan management and maintain ongoing client tracking. One of the biggest mistakes I see in this industry is the "set it and forget it" mentality. A plan designed in 2018 might be completely irrelevant by 2026 if tax laws or interest rates shift. And we must practice whaat do for our client. 

Our partnership with Ridgeback ensures that The Perfect Plan® stays aligned with real-world change. It’s about using data to predict where the "Executive Sandwich" might squeeze your leadership team: the decade where they are simultaneously supporting aging parents and funding their children’s education. It’s the riskiest decade of their careers, and we have the technical tools to protect them through it.

More Than Just Numbers

While I love the technical side: the IRC 101(j) compliance, the 409A structuring, the complex math of 401(k) excess plans: this anniversary isn't just about spreadsheets. It’s about people.

I also can’t look back on twenty years without thinking about the milestone relationships that helped shape our path. Along the way, we’ve had the privilege of working with and alongside organizations like NFP, Valmark, MassMutual, Lion Street, and AgencyOne. Each chapter sharpened our perspective. Each relationship expanded our technical depth. And each one reinforced a lesson that still guides us today: no firm builds a lasting legacy alone.

I remember a client from about ten years ago: a founder of a major construction firm. He was terrified of what would happen if his son wasn't ready to take over. We sat down and walked through the "What Ifs." We implemented a COLI-funded buy/sell agreement and a deferred compensation plan that kept his key foremen on board for the transition.

Last year, he sent me a photo from his boat in Florida. He’s retired. His son is thriving. His foremen are still there. That is what I mean by Restoring Alignment and Retention.

A Dedication to Education: The American College of Financial Services

Jayne and Matt at the Solomon Huebner Award ceremony honoring Albert J. “Bud” Schiff.

Our commitment to technical mastery is rooted in a deep respect for education and the professional standards of our industry. This is perhaps best exemplified by our family’s long-standing relationship with The American College of Financial Services.

Founded in 1927 by Dr. Solomon S. Huebner—often called the "father of insurance education"—The American College is the nation’s largest non-profit educational institution dedicated to the financial services profession. For nearly a century, it has set the benchmark for excellence through its rigorous designations, including the CLU®, ChFC®, and MSFS. Huebner was also one of the first to champion holistic planning through rigorous fact-finding: the discipline of asking deeper questions before recommending any solution. Today, that approach is widely recognized as the gold standard for fiduciaries, but it is a principle designees of The American College have practiced since the institution’s inception.

It was a profound honor for our family when my father, Albert J. “Bud” Schiff, CLU, ChFC, AEP, was recognized with the Solomon Huebner Award in November 2013. This award is the College’s highest honor, presented to individuals who have made significant, lifelong contributions to the industry and the College’s mission. Here, my mother, Jayne, and I are pictured at the ceremony celebrating his legacy of leadership and his unwavering dedication to the advancement of professional knowledge in insurance services. In 2018, Jayne Schiff was also named a distinguished alum of The American College for Financial Services. That legacy of disciplined inquiry still shapes how we work today. It is why we begin with deep questions, not quick answers, and why our planning process is built around understanding the full picture before designing a path forward.

Celebration Photos

Celebrating 20 years of professional achievement and the trusted relationships that helped define our technical legacy.

Twenty years in, and the strongest milestones are still built around people, partnership, and time well spent together.

An elegant moment that reflects what twenty years in this business has always been about: trust earned, relationships maintained, and a legacy built the right way.

Great work rarely happens alone. This milestone is also a celebration of the network, conversations, and shared momentum behind the last twenty years.

Even in a highly technical field, relationships still matter most. That truth has carried Schiff Executive Benefits through every chapter of the last twenty years.

The Next 20 Years

As we celebrate this milestone, I’m often asked, "What’s next, Matt?"

The answer is simple: More innovation. The national debt is rising, tax rates are a moving target, and the competition for talent has never been more global. Whether you are a bank, a massive C-Corp, or a growing partnership, the need for sophisticated, technically sound executive benefits is only going to grow.

We are continuing to expand our video library to help demystify these complex topics. We are refining The Perfect Plan® to account for new economic shifts. And we are continuing to ask the hard questions that other consultants avoid.

A Note of Gratitude

To our clients: Thank you for trusting us with your legacy. To our partners: Thank you for your collaboration. To my team: Thank you for being the engine that drives this technical legacy forward.

I started this firm as the "chief bottle washer." Today, I’m proud to lead a team that sets the standard for the entire executive benefits industry.

If you’ve been wondering if your current plan is actually doing what it’s supposed to do: if it’s truly rewarding your best people while protecting your bottom line: let’s talk. No high pressure, no complex jargon without context. Just a conversation about your business and your future.

Sit back, grab your coffee, and when you're ready, come join us for the next chapter.

Here’s to twenty years of innovation, and to many more.

Matt Schiff
President, Schiff Executive Benefits

Want to see how we tackle these issues in real-time? Check out The Perfect Plan® Podcast for deep dives into the strategies that keep businesses thriving.

A business is only as good as the people who keep it running.

This is a universal truth that applies whether you are operating out of a garage with a $5 million revenue target or overseeing a multi-state enterprise crossing the $500 million mark. In the world of executive benefits, there is a lingering myth that sophisticated retention tools: the kind that create "golden handcuffs": are reserved exclusively for the Fortune 500.

The reality? The systems required to protect your most valuable assets don't care about the number of zeros on your balance sheet. They care about alignment.

At Schiff Executive Benefits, we’ve spent two decades proving that the "Schiff Method": a philosophy built on goal-oriented reverse engineering: scales perfectly. Whether you are a mid-market firm or a massive corporation, the technical depth required to attract and retain key talent remains the same. The only thing that changes is the scale of the solution.

The Myth of the "Too Small" Organization

Many leaders of $5M to $20M companies look at tools like Non-Qualified Deferred Compensation (NQDC) or Phantom Stock and think, "That’s for the giants. We aren't there yet."

But let’s ask a hard question: Is your "top talent" any less vital to your survival than a CEO is to a global conglomerate? If your key rainmaker or your operations mastermind walked out the door tomorrow, would the impact be any less devastating?

In many ways, the mid-market company is more vulnerable. A $500 million firm can often absorb the loss of a key executive through layers of redundancy. A $10 million firm might find itself in an existential crisis.

The systems we build: The Perfect Plan®: are designed to prevent that crisis. We don’t start with a product; we start with the "What If."

Reverse Engineering the Outcome

Most benefit brokers work forward. They look at what you have, add a percentage, and see where you land. We do the opposite. We reverse engineer from the finish line.

What does "realizing your dream value" look like for you? What keeps you up at night when you think about your professional legacy?

When we work with a $5 million company, we ask the same fundamental questions we ask a $500 million firm:

1. What happens if your top talent leaves for a competitor?


2. How do we ensure your senior executives have a cost-efficient retirement?


3. How do we create a buy-out structure that doesn't cripple the company?

By identifying the goal first, the technical solution: whether it’s a SERP (Supplemental Executive Retirement Plan), a split-dollar arrangement, or a COLI-funded NQDC: becomes the bridge to get there. The systems are the same. The math is just scaled to your specific revenue and headcount.

Enterprise-Grade Tools for the Corporate World

When we move away from the bank channel and look strictly at the corporate side, the flexibility of these systems is staggering. You don't need FDIC-regulated structures to build a world-class executive suite. You need technical depth.

1. Non-Qualified Deferred Compensation (NQDC)

For the $500 million firm, an NQDC plan might cover dozens of executives, allowing them to defer a portion of their compensation into a tax-advantaged environment. For the $5 million firm, this same system can be tailored for just two or three "must-keep" employees. It allows them to build wealth beyond the limits of a traditional 404(k) while keeping them aligned with the company’s long-term growth.

2. Phantom Stock and Equity Alignment

One of the biggest anxieties for mid-market owners is giving up actual equity. You’ve built this business from the ground up; you shouldn't have to slice up the pie just to keep people happy. Phantom Stock systems allow you to reward key players based on the increase in the company's value without ever handing over a single share of voting stock. It scales from the smallest partnership to the largest private corporation.

3. Corporate Owned Life Insurance (COLI)

To make these promises "stick," they need to be funded. This is where many plans fail. A $500M company understands that an unfunded liability is a ticking time bomb. We bring that same enterprise-level discipline to smaller firms through COLI. By using COLI to informally fund these obligations, the company creates a tax-efficient asset that can offset the costs of the benefits provided. It provides the "security" and "guarantee" that top-tier talent demands before they commit their next ten years to your vision.

Addressing the "5 What Ifs"

Regardless of revenue, every business owner faces the same five fundamental anxieties. At Schiff Executive Benefits, these are our primary anchors:

• Business with a widow: What happens to your succession plan if a partner passes away?


• Business buy-out: Do you have the liquidity to handle a transition without selling the farm?


• Top talent leaving: Have you built a "moat" around your most important people?


• Senior exec retirement: Are your replacement cost efficiencies optimized?


• Running out of money: Is your personal retirement as secure as your business’s future?

When you look at your company through the lens of these questions, the size of your revenue becomes secondary to the stability of your infrastructure. Our job is Restoring Alignment and Retention by ensuring that your corporate goals and your executives' personal goals are moving in the exact same direction.

Why Technical Depth Matters

In an unstable economic environment, "good enough" benefits don't cut it anymore. High-performers are looking for sophisticated, structured, and legally sound plans. They want to know that their 409A plans and buy/sell arrangements have been vetted by experts who understand the nuances of the tax code and corporate law.

This is where the "Schiff Method" shines. We don't just hand you a folder and wish you luck. We provide the technical depth to ensure your plan remains compliant and effective as you scale. If you grow from $5M to $50 million, your plan should grow with you: not become a liability that needs to be torn down and rebuilt.

Building It Your Way

You’ve worked too hard to settle for "off-the-shelf" benefit packages that don't fit your culture or your cash flow. Whether you are managing a small team of elite specialists or a massive workforce across the country, your retention strategy should be as unique as your business.

Are you worried that you're "too small" for high-end executive benefits? Or are you a large firm wondering if your current systems are actually as efficient as they could be?

It’s time to move past the guesswork. It’s time to apply enterprise-grade logic to your retention challenges.

Come Join Us

If you’re ready to see how these systems can be tailored to your specific scale, I invite you to sit back, grab your coffee, and let’s have a real conversation about your legacy.

You can explore more about our approach through The Perfect Plan® Podcast or dive into our specific services to see how we’ve helped companies across the revenue spectrum secure their future.

Your people are your greatest asset. Isn't it time you treated them like it?

Schiff Executive Benefits: Restoring Alignment and Retention.

For more information on how we scale sophisticated corporate benefits, visit our posts feed or contact our team directly to discuss your specific needs.